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The Impact of Media on Youth Political Socialization in Mubi South LGA, Adamawa State: A Case Study of Radio Programs

  • Project Research
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  • Abstract : Available
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  • NGN 5000

Background of the Study

The media plays a pivotal role in political socialization, especially for youth, by shaping their political beliefs, values, and attitudes (Ibrahim & Waziri, 2023). In Mubi South LGA, Adamawa State, radio programs have become a primary source of political information for young people, particularly in rural communities where access to other forms of media may be limited (Sule & Ahmed, 2024). Local radio stations broadcast a wide range of programs that educate youth on political issues, electoral processes, and civic duties, fostering an environment of political engagement and awareness (Kadir & Ali, 2023). This study explores the role of radio programs in political socialization among youth in Mubi South LGA, focusing on their impact on political participation, voting behavior, and political attitudes.

1.2 Statement of the Problem

Although the media, particularly radio, is recognized as a tool for political socialization, the specific impact of radio programs on youth political engagement in Mubi South LGA remains under-researched. Given the prevalence of radio in rural areas, it is essential to understand how it influences youth political behaviors, such as voting, political participation, and civic responsibility (Bello & Idris, 2023). This study aims to fill this gap by examining how radio programs shape political socialization and engagement among youth in Mubi South LGA.

1.3 Objectives of the Study

  1. To assess the impact of radio programs on political socialization among youth in Mubi South LGA.

  2. To examine how radio programs influence youth political participation and voting behavior in Mubi South LGA.

  3. To evaluate the role of radio programs in shaping political attitudes and values among young people in Mubi South LGA.

1.4 Research Questions

  1. How do radio programs influence political socialization among youth in Mubi South LGA?

  2. What impact do radio programs have on youth political participation and voting behavior in Mubi South LGA?

  3. How do radio programs shape political attitudes and values among young people in Mubi South LGA?

1.5 Research Hypotheses

  1. Radio programs significantly influence political socialization among youth in Mubi South LGA.

  2. Radio programs positively impact youth political participation and voting behavior in Mubi South LGA.

  3. Radio programs play a key role in shaping political attitudes and values among youth in Mubi South LGA.

1.6 Significance of the Study

This study contributes to the understanding of the role of media, particularly radio, in youth political socialization and engagement. The findings will inform media organizations, policymakers, and civic education programs on how to use radio effectively to encourage youth participation in democratic processes in Mubi South LGA and similar areas.

1.7 Scope and Limitations of the Study

The study is focused on Mubi South LGA, Adamawa State, and specifically examines the impact of radio programs on youth political socialization. It does not explore other media channels or broader political behaviors outside the youth demographic.

1.8 Operational Definition of Terms

  • Media: Channels of communication, such as radio, television, and the internet, that transmit information to the public.

  • Political Socialization: The process by which individuals acquire political beliefs, values, and attitudes, often influenced by the media, family, and peers.

  • Youth Political Participation: Involvement of young people in political processes, including voting, activism, and engagement in political discussions or campaigns.

 





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